Fourlis – New chain of 120 stores with health-wellness products is expanding


From home equipment (IKEA) and sportswear (Intersport), Fourlis is expanding into the retail of health and wellness products – a sector that is growing rapidly and offering business opportunities.

In collaboration with the British Holland & Barrett plans to create a chain 120 stores in Greece, Romania and Bulgaria and a large online store. The network will be developed gradually. The goal of the Fourlis Group is to play a key role in the development of the industry in Greece, expanding the market and attracting new consumers.

The new commercial chain will mainly promote products of Holland & Barrett, which is largest company in the industry in Great Britain and one of the largest in the world, with a network of 1,600 stores in 18 countries.

In health-wellness products are included dietary supplements, vitamins, sports supplements, specialized nutrition products, of course and organic cosmetics and a wide range of related products.

THE V. Fourlis, The President of the Group stated: “This is a very important day for our Group, as we are launching a third retail business in one of the most dynamic and fastest growing retail industries. We are very excited that our new activity will take place through a strategic partnership with Holland & Barrett, one of Europe’s largest retail chains in the health and wellness sector. Our shared vision will bring the consumer innovative products and personalized advice through an extensive Omnichannel network of physical stores and online sales.

In statements of o Alex Dower, Commercial, Director of Holland & Barrett, stressed:

“We are pleased to launch the Holland & Barrett product line to consumers in Greece, Romania and Bulgaria, through our strategic partnership with the FOURLIS Group.

We have a really positive response from consumers in all the overseas markets where we operate. We are confident that our stores in Southeast Europe will prove to be just as popular. “  

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