The winter discounts, which will last until Monday, February 28, premiered on Monday, January 10th. On Sunday, January 16, the first of the winter discount period, the shops will be open from 11:00 to 20:00.
What consumers should watch out for
When making the discounts, in addition to the mandatory indication of the old and the new reduced price of the goods and services, which are sold at a discount, the indication and the commercial communication of the discount percentage is allowed.
If the reduced price concerns more than 60% of all items sold, the demonstration of the discount rate provided is required, so it should be indicated in the store window and in any other commercial communication.
In case there are different discount rates per product category, the range of the percentage provided should be indicated.
In any case, the way in which the reduced price is calculated and projected to consumers must be absolutely accurate.
When conducting audits, businesses must be able to demonstrate that the old selling price on the plate corresponds to reality.
Special attention is required for the discounted products, the indication of double prices, regardless of the use of the generalized discount rate.
It is pointed out that according to article 21 of law 4177/2013, those who violate the provisions on discounts are fined an amount equal to 0.5% of the annual turnover and in any case not less than 5,000 euros. In case a fine is imposed for the second time for the same violation within a period of 5 years, the fine is increased to 3% of the annual turnover of the specific company.