Elon Musk targets 69 million paid Twitter followers by 2025


If it were up to future owner Elon Musk, Twitter is expected to have around 69 million paid subscribers by 2025. According to The New York Times subscribers should become a major source of income for the social network.

It has not been revealed how many followers the paid Twitter Blue currently has. Twitter launched Twitter Blue in a handful of countries late last year, but the service is not yet available globally.

With Twitter Blue, which costs $3 (2.85 euros) per month, users will no longer see ads in news articles when they click on Twitter. They can also upload longer videos and customize the app with different colors.

If it’s up to Musk, Twitter Blue will have around 159 million subscribers by 2028. The service is expected to generate $10 billion by then. That’s double Twitter’s total revenue in 2021.

Musk wants to introduce another subscription

Elon Musk also expects the number of users to increase significantly in the coming years. In 2021, Twitter had 217 million users, according to the latest quarterly figures. Musk wants it to be 600 million three years later. And in 2028 the counter should be at 931 million.

The New York Times also writes about a subscription that Musk wants to introduce. This subscription should coexist with Blue and be available next year. We do not know what type of service it will be. Musk spoke last week about plans to charge business and political users a small fee to use the platform.

Plans to ask for “some money”

In a tweet, Musk wrote that Twitter will remain free for average users. “But it may cost commercial parties and government parties a little money.”

Musk bought Twitter in April for around $44 billion. The acquisition still needs to be approved.

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