The gap in access to quality information seen by agronomist Petros Sagos and the experience in the digital channels of ex-googler Elias Sousi, created a wiki full of information. Friends from school saw covid as an opportunity, and created the wikifarmer platform with statistical tools for farmers, available in 12 languages and with over 12 million unique users.
It is essentially the first e-library in the world for the primary sector which provides specialized knowledge internationally. Through wikifarmer farmers have free access to information, best practices from other areas, seminars organized by the company’s agronomists.
The next step
Once the founders saw the demand for the platform, they went one step further and made the first Market place wholesale with food products. As the founders describe, “we were impressed that for so long there was no marketplace that directly connects producers with large customers, such as hotels, restaurants, food chains. Seeing this gap, we thought to use our previous professional experience and take advantage of the opportunity “. By reducing the intermediaries up to 7 stages, they manage to reduce the final cost and always have product availability. In addition, they greatly reduce the energy footprint of transport, while already thinking about reusable packaging and possible solutions to food waste problems. Moving within the farm to fork strategy, the goal is to help producers to strengthen their competitiveness again, as well as their customers to always have access to products whose quality is ensured through a recommendation system and with a money back guarantee.
“We can guarantee availability and quality at any time, from and to different countries, as many times if there is a large urgent order, multiple producers can be combined.” The company has been operating in Greece and Italy since 2018 but the founders are very happy as “Since January 2022 we started operating in France and Spain and we are preparing for a second round of funding, so that we can establish ourselves in these countries and expand to more “.