The first NFTs appear on Instagram this week


Instagram is testing a way to share NFTs starting this week. According to Instagram director Adam Mosseri and Meta founder Mark Zuckerberg, only a small group of US users will initially be able to use the option.

A number of people on Instagram will be able to share homemade or purchased NFTs starting this week. This can be done in the news overview or via the stories. An NFT will have a tag indicating that it is a digital collectible.

What is an NFT again?

  • An NFT (non-fungible token) is unique digital evidence that proves you own specific data that you can buy and sell, such as a piece of digital art or the first Twitter post.

Instagram reports launching NFTs on a small scale to learn from users. Mosseri says in a video on Twitter that Instagram’s support for NFTs can help more people learn about the technology behind it.

“We’re starting with NFTs on Instagram so people can show off their digital collection,” Zuckerberg says. “That says a lot about yourself. Which collection do you want to show? »

Zuckerberg says he plans to add the technology to Facebook and possibly other company apps at a later date. Meta is also working on augmented reality NFTs. Zuckerberg calls these “3D NFTs”. These are objects that can be placed in a real environment via the camera of a telephone for example.

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