Half of supermarket customers pass the checkout and scan the products themselves


Within this year, half of the people in the supermarket will no longer use a cash register with an employee behind it. By the end of last year, this percentage had already fallen to 55%. This is apparent from the data that NU.nl requested from GfK.

“Paying for groceries at checkout is under pressure,” says Norman Buysse of market researcher GfK. “The cash register with the employee behind it will not completely disappear yet, but based on the developments, only half of people will opt for this payment method this year.”

Self-scanning during shopping or self-scanning at the checkout, the other payment methods for shopping, are increasingly taking on the role of the traditional checkout. “Self-scan when shopping has increased sharply since 2020, but it’s stabilizing now,” Buysse says.

Shopping with a scanner in hand is not always practical. “You don’t have your hands free, you have to do a lot of actions at the same time,” says Buysse. About a quarter of people use this method when shopping. Market research expects this to remain the case.

The self-scan particularly appreciated by people under thirty

The growth is mainly due to self-scanning at checkout. This method of payment has increased in one year to reach almost a fifth of supermarket visitors. “It mainly concerns the small baskets with the races”, specifies Buysse.

Self-analysis is especially popular among those under thirty; more than a third settle in this way. When we pay for our groceries ourselves, supermarkets save costs. They need to hire fewer people behind the cash register. “It’s more efficient and cheaper for the supermarkets, but also for the customer. It saves time, so it’s a win-win.”

It also happens that people queue at the checkout first, but if it takes too long, they still walk to the self-scanning machine. “And there’s also a group of people who just like to shop. They take the time, chat in store and at checkout.”

The cash register is still necessary for the few who pay cash

It is mainly people over 65 who stay at the fund who respond. In this age group, nearly 70% of customers opt for this method of payment.

“Supermarkets will also always offer a checkout with a cashier, here and there there is only one,” says Buysse. “This cash register is sometimes closed, but then people can go to the service counter. Even if it’s only for the few people who still pay cash.”

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