Parent company Albert Heijn focuses more on its own brand

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Ahold Delhaize, the parent company of supermarket chain Albert Heijn and online store bol.com, will further reduce costs and focus more on its own branded products and loyalty programs. The company will announce this during the presentation of the figures for the first months of this year, less prosperous for the first time in a long time.

For example, bol.com sold 7% less, which means the online store still outperforms its peers, according to Ahold. The intention is still to float bol.com later this year.

In response to constantly rising prices for consumers, Ahold is investing heavily in private label. “Which offer good quality at a lower cost compared to leading brands,” according to the company.

In the Benelux, own-brand products account for half of sales. Ahold, which has many stores in the United States in addition to Europe, will also offer bundles more often in its stores.

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