Google will launch its own smartwatch in the fall

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Google competes with the Apple Watch. The tech giant will launch its own smartwatch in the fall, the company announced at its annual I/O developer conference.

The Google Pixel Watch was developed largely by Fitbit, the smartwatch company that came into Google’s hands in early 2021. The watch can be used for digital payments, navigation via Google Maps and notifications for incoming messages . The smartwatch works with, among other things, a voice-activated assistant that is also found on many Android phones.

Google’s acquisition of Fitbit was already seen by many as a step in finding an answer to the Apple Watch. Apple controls around 30% of the smartwatch market. Samsung follows with around 10% market share and the rest is split between Fitbit, Garmin and smaller Chinese players, according to market researcher Counterpoint Research.

In addition to its own smartwatch, Google is also launching a tablet in the Pixel line. The company also ventured into tablets, but ceased production in 2019 to focus entirely on laptops.

The company also revealed that it is working on smart glasses, which will automatically show translations to its wearer. The glasses are somewhat reminiscent of Google Glass, digital glasses with a camera and a small screen that came to market in 2012. This product did not become a great commercial success.

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