Samsung remains the leader in the Dutch smartphone market, according to a study


Samsung was the market leader in smartphones in the Netherlands in the first three months of this year, according to research by Telecompaper. Apple is in second place, but has been gaining ground lately.

Of all Dutch people between the ages of sixteen and eighty, 43% say they own a Samsung phone. This equates to more than 5.6 million devices. The share of people owning a Samsung smartphone remained roughly the same between the first quarter of 2018 and the first three months of 2022.

Apple has a 36% market share. Around 4.7 million Dutch people own an iPhone. In 2018, 30% said they still have an iPhone.

More than one in three Samsung owners own a device from the more expensive Galaxy S series. Of all Samsung users, 15% have a recent model of this series. A four-year-old or older Galaxy S model is used by 12% of all Samsung owners, or more than 600,000 Dutch people. These devices are no longer supported by Samsung with software and security updates. It also seems that one in five Samsung owners use a Galaxy A5 series model.

Since the introduction of the Samsung Galaxy S22 earlier this year, Samsung has offered a four-year update guarantee for its more expensive devices. Until recently it was three years.

Apple currently supports all models released since 2015, which means that 94% of all iPhones used in the Netherlands are still supported by the company. Eight percent of iPhone owners own the latest iPhone 13 series, and half use a model that’s at least four years old.

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