Meta will give users more opportunities to make money through Facebook and Instagram, reports Tech Crunch Tuesday.
Director Mark Zuckerberg announced, among other things, that Instagram will be a privileged place where makers and brands can meet. Once a brand finds a creator they want to collaborate with, the brand can submit a project with details, including payment information.
The idea of Meta is similar to that of TikTok’s Creator Marketplace. This marketplace allows brands to quickly discover known influencers for their marketing campaigns. Meta now seems set to do the same on Instagram, although it’s not yet clear what the possibility will look like.
Meta also wants to introduce Facebook groups for paying subscribers only. Makers can, for example, offer exclusive content to their fans or followers. It is not yet known when the new features will be released.