Facebook changes how it advertises after discrimination claim

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Facebook parent company Meta is settling an ad discrimination case with the US government. As part of the settlement, Facebook promises to change the way it advertises.

The US Department of Housing had complained that real estate ads on Facebook were discriminatory. For example, they may or may not be shown to people with a certain skin color, race, religion, gender, or disability.

Facebook’s artificial intelligence must ensure that population groups are not excluded. The settlement, which the judge still has to approve, also contains a fine of around 110,000 euros.

The changes should also ensure that job and loan offers are non-discriminatory. Facebook earns billions from ads and can very accurately determine who sees which ads based on user data. At the same time, it raises concerns about privacy and discrimination.

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